Sam and Ruby create content focused on degree apprenticeships, sharing their experiences in audit and data analysis while providing practical guidance for students. They cover apprenticeship launches, application strategies, and interview tips, helping young people understand and navigate the process. Beyond their personal journeys, they co-founded The Apprentice Guide, a platform designed to support students in finding and securing the right apprenticeship opportunities. Their content combines real-world experience with actionable advice, making them a go-to resource for aspiring apprentices.