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The UK rollout campaign
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The aim of this campaign was simple: get KnowUnity as many users as possible in the UK.
Question is, how did we do?
What we did
We leveraged almost all of our education roster, with all of the influencers set to create multiple posts over a 3 month period.
After the organic reach had been exhausted, we turned the videos into paid media.
New UK users on KnowUnity
Ranking on the education charts
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