Barclays: warning students about money mule scams

Barclays needed students to recognise when criminals try to use their bank account to move money. Our education creator Bilan explained the warning signs in her own words.

Sector: Fintech
Platforms: TikTok
Market: United Kingdom

Barclays campaign results

11,700

Total impressions

51

Total Saves

7

Total Shares

Campaign totals across the creators' posts, as reported to Barclays when the campaign closed.

The brief

Objective: The aim was to make students aware that they are a target for money mule recruitment and to show them what to look out for, so they can spot a scam and stay safe while at university. Creator content was chosen because a warning from a peer is read where a bank notice is not.
Audience: University students in the UK, especially first years managing their own money for the first time.
Message: If someone offers you money to move money through your account, it is a crime, and here is how to spot it and where to get help.

What TapLab did

Bilan explained what a money mule is, how the approaches usually look, and what to do if you are targeted, including how to reach out for help. The tone was practical rather than alarming.

Financial content for students needs care, so the script was reviewed for accuracy before posting. The content ran on TikTok as part of the Barclays student safety work.

Influencer marketing

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Barclays campaign questions

What was the goal of the Barclays campaign?

The aim was to make students aware that they are a target for money mule recruitment and to show them what to look out for, so they can spot a scam and stay safe while at university. Creator content was chosen because a warning from a peer is read where a bank notice is not.

What results did the Barclays campaign get?

11,700 Total impressions, 51 Total Saves, 7 Total Shares.

Which platforms did the Barclays campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Barclays?

Influencer marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.