The university marketing agency that reaches students where they already are
We run student creator campaigns, on-campus marketing and in-country events for universities and colleges recruiting at home and abroad.
Institutions and education brands we have worked with
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
- 150,000
- Total impressions for King's InterHigh
- 851,201
- Total impressions for BBC Bitesize
- 160,000
- Total Impressions for Pearson
Prospective students decide where to apply on TikTok, in a halls kitchen on an open day, and at a school visit in their home town.
We are a student marketing agency that works in all three places. We cast student creators for the applicants you want. Most of them are at UK universities now, and they show the course, the campus and the city as they actually are. Our team runs ambassadors and activations on campus, and travels to the countries you recruit from to build relationships with schools, counsellors, agents and alumni, alongside creators who are local to that market. Every campaign is planned against the applications funnel your admissions team already reports on.
Campus marketing and international student recruitment, one plan
In their feed
Student creators show the course, the halls and the city as they are.
On campus
Ambassadors and activations at freshers and open days, filmed as they happen.
In their country
Our team meets schools, counsellors and alumni, with creators local to the market.
One plan and one report across all three, against the stages your admissions team already uses.
Student creators on campus
What marketing for universities covers
Student creator campaigns
Current students and education creators showing your course, campus and city on TikTok, Instagram and YouTube. StudyTok is where we started.
On-campus marketing
Ambassadors, activations and a presence at freshers and open days, with content captured on campus while it happens.
International student recruitment
Our team travels to the countries you recruit from to build relationships with schools, counsellors, agents and alumni, and runs in-person awareness events with creators local to that market.
Programme-level campaigns
We can market a single degree, a postgraduate course, an apprenticeship route, a Clearing push or an open-day series, not only the institution brand.
Content your admissions team can reuse
Day-in-the-life, accommodation, halls and societies footage with usage rights agreed, ready for your own channels and prospectus.
Reporting against the applications funnel
Awareness, open-day sign-ups and enquiries reported per creator and per market, in the terms your recruitment team already plans with.
How a student recruitment campaign runs
- 1
Goals
You tell us the programmes, the markets and the stage of the funnel that needs work.
- 2
Plan
We propose the creator mix, campus activity and any in-country events, for your sign-off.
- 3
Deliver
Creators post, ambassadors work the campus and our team is on the ground where you recruit.
- 4
Report
You see what moved awareness, sign-ups and enquiries, and which content to keep using.
Work behind this page
Student creators who show university life
Every creator we put forward has a public profile. Browse the full roster.
Questions universities ask a student marketing agency
Do you work on international student recruitment, and in which countries?
Yes. We work in the countries your institution recruits from rather than from a fixed list. Our team travels there to meet schools, counsellors, agents and alumni and to run in-person awareness events, and we cast creators who are local to that market alongside your own international students in the UK.
Can you market a single programme rather than the whole university?
Yes, and most briefs are at that level: a postgraduate course with low awareness, a new degree, an apprenticeship route, clearing or an open-day series. Creators are chosen to match who that programme is for.
How is this different from a student recruitment agent?
An agent places students and is paid a commission per enrolment. We are a marketing agency: we build awareness of and demand for your courses among prospective students, and the applications come to you directly. We do not place students or take commission.
Do you run on-campus marketing?
Yes. Ambassador programmes, activations, freshers and open-day presence, and content captured on campus by the students who study there. Where you already have an ambassador scheme, we work alongside it.
What does marketing for universities look like on TikTok?
Honest, specific and made by students: course walkthroughs, a day in halls, the societies fair, what the city costs, what the lecturers are like. Our roster began on StudyTok, so this is content our creators already make.
How do you report on a student recruitment campaign?
Against the goals agreed at the start, in the stages your admissions team already uses: awareness in a market, open-day sign-ups, enquiries and prospectus downloads. Results are broken down per creator, per programme and per market.
We are a brand or edtech company, not a university. Can we still work with you?
Yes. This page is for institutions recruiting students. Brands reaching students use our influencer campaigns, TikTok marketing and UGC content services, and edtech companies have a sector page of their own.