King's InterHigh: online school, explained by a former student

King's InterHigh wanted students around the world to consider studying their iGCSEs, A-levels and IB online. Revishaan, who sat iGCSEs and A-levels, made the case twice.

Sector: Edtech
Platforms: TikTok
Market: United Kingdom

King's InterHigh campaign results

150,000

Total impressions

69

Comments

27%

AVG Engagement

Campaign totals across the creators' posts, as reported to King's InterHigh when the campaign closed.

The brief

Objective: The goal was to encourage students across the world to study for their iGCSEs, A-levels and IB online through King's InterHigh. A creator who had taken those qualifications himself could explain the option in a way that felt natural rather than pushy.
Audience: Students aged fourteen to eighteen and their parents, in the UK and internationally, considering an alternative to a conventional school.
Message: A full British curriculum, taught live online, wherever you are.

What TapLab did

King's InterHigh worked with Revishaan on two occasions. Because he studied for iGCSEs and A-levels himself, the subject was an easy fit for his profile and the content could be made extremely organically.

The brief was to get the point across without being pushy, and the content stayed in his usual conversational style. We handled negotiation and creative strategy.

Negotiation
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

King's InterHigh campaign questions

What was the goal of the King's InterHigh campaign?

The goal was to encourage students across the world to study for their iGCSEs, A-levels and IB online through King's InterHigh. A creator who had taken those qualifications himself could explain the option in a way that felt natural rather than pushy.

What results did the King's InterHigh campaign get?

150,000 Total impressions, 69 Comments, 27% AVG Engagement.

Which platforms did the King's InterHigh campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for King's InterHigh?

Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.