Pearson language revision guides, recommended by GCSE creators

Pearson wanted GCSE language students to buy its new revision guides. Revishaan and Bibi made two videos each showing how the guides fit into revision.

Sector: Edtech
Platforms: TikTok
Market: United Kingdom

Pearson campaign results

160,000

Total Impressions

300h

Watch Time

6400

Saves

Campaign totals across the creators' posts, as reported to Pearson when the campaign closed.

The brief

Objective: The goal was to raise awareness of the new Pearson language revision guides among GCSE students and drive purchases through Amazon. Education creators with GCSE audiences were meant to show the guides in use so they felt like a sensible buy before exams.
Audience: GCSE students in the UK aged fourteen to sixteen taking a language, and the parents who buy their revision books.
Message: The guide written for your exam board, in a format you will actually open.

What TapLab did

Revishaan and Bibi created content about the new language revision guides, two videos each, appealing to students who took languages for GCSE. The videos showed how the guides fit alongside flashcards and past papers.

Each piece encouraged the audience to pick up the guides on Amazon. We handled creative strategy, content creation and negotiation.

Creative Strategy
Content Creation
Negotiation

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Pearson campaign questions

What was the goal of the Pearson campaign?

The goal was to raise awareness of the new Pearson language revision guides among GCSE students and drive purchases through Amazon. Education creators with GCSE audiences were meant to show the guides in use so they felt like a sensible buy before exams.

What results did the Pearson campaign get?

160,000 Total Impressions, 300h Watch Time, 6400 Saves.

Which platforms did the Pearson campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Pearson?

Creative Strategy, Content Creation, Negotiation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.