Micro influencers in the UK with audiences that reply
Creators under 100,000 followers whose comments are full of classmates, coursemates and people who take their advice.
Plan a micro influencer campaign
- 86
- micro influencers creators on the roster
- 1.5M
- combined followers on their biggest platform
- TikTok, Instagram, YouTube
- platforms they are strongest on
Micro influencers convert because their audiences know them.
A creator with twenty thousand followers who answers every comment moves more product than a celebrity with a million who answers none. This list is every creator on the TapLab roster whose largest platform sits under 100,000 followers, ranked by reach. Most are students and education creators, so their audiences are the under-25s that retail, fintech and edtech brands are trying to reach.
Micro influencers on the roster
Questions brands ask about micro influencers
What counts as a micro influencer?
Usually a creator with between ten thousand and one hundred thousand followers. Below ten thousand is often called nano. This list uses the largest platform each creator has and caps it at 100,000.
Why use micro influencers instead of one big creator?
Engagement rates are higher, the audience is more specific and the budget buys several voices instead of one. Ten micro creators saying the same thing reads like a trend; one big creator reads like an advert.
How do we find micro influencers in the UK?
Searching hashtags is slow and unvetted. This roster is already screened, every creator has a profile and follower counts, and TapLab handles briefing, contracts and payment for the whole group.
How much do micro influencers charge?
It varies by platform, format and usage. We benchmark against comparable UK creators and quote per creator, so a campaign with several micro influencers is priced as one line.
Can we run a micro influencer campaign with a small budget?
Yes. Micro campaigns scale from a handful of creators upwards. Tell us the budget and the audience and we will say how many creators it buys.
Plan a micro influencer campaign
Tell us the product and the audience. We shortlist from this list and come back with names, reach and a plan.
More of the roster
- UGC creatorsEvery creator on the roster, ranked by reach, available for UGC.
- StudyTokGCSE and A-level revision creators on TikTok.
- UniversityUndergraduate, medical and law student creators.
- EducationThe full education roster: tutors, explainers and student creators.
- EveryoneThe full roster, filterable by subject.
