Spark Ads priced separately
When a brand boosts your video as a Spark Ad, that is a licence, not a favour. We price it by duration and territory, on top of the post.
TikTok management for creators brands actually want to book
A London talent agency for UK TikTok creators: brand deals, Spark Ads rights and rates handled by your manager.
Brands that have booked our creators
Most of our roster grew on TikTok, and most of the briefs we receive start there.
TapLab is a TikTok management agency in London representing UK student and education creators: StudyTok, teachers, university and apprenticeship creators, and the people explaining tech and money to first-year students. We are not a LIVE agency. We find brand partnerships, price Spark Ads usage separately from the post, check the contract and manage the approvals so you can keep posting.
What a TikTok talent agency does
Briefs that suit your format
We turn down briefs that need a scripted advert and take the ones that let you make your normal video with a product in it.
Rates from real benchmarks
We negotiate from what comparable UK creators are paid, not from the first figure in the email.
Usage, exclusivity and cuts
How long the brand can use the video, whether you can work with a competitor next month and whether they get an Instagram cut: all agreed before filming.
Series over one-offs
The best TikTok deals are three or six posts over a term. We push brands towards repeat work.
TikTok creators on the roster, 140 and counting
Every creator we put forward has a public profile. Browse the full roster.
How to get TikTok management
- 1
Apply
Send your handle and what you make. We read every application and reply either way.
- 2
Talk it through
A call with your manager about your audience, the brands you want and the ones you do not.
- 3
Go live
You join the roster, get a public profile on taplab.agency and start receiving briefs.
Questions TikTok creators ask us
What is a TikTok management agency?
A talent agency that represents TikTok creators to brands. Your manager fields enquiries, pitches you for campaigns, negotiates the fee and Spark Ads usage, checks the contract and handles invoicing.
Is TapLab a TikTok LIVE agency?
No. LIVE agencies, also called creator networks, earn from gifts on your livestreams. TapLab is a talent management agency for brand partnerships and takes no share of LIVE gifts or Creator Rewards.
How do I get brand deals on TikTok?
Post consistently in one subject, make your contact route obvious and have someone answer the email. A manager does the last part and adds the brands you would never have heard from.
How many followers do I need for a manager on TikTok?
Brands buy views and audience fit, not follower counts. Creators with a few thousand engaged followers in a clear niche get booked on this roster.
What are Spark Ads and should I allow them?
Spark Ads let a brand run your post as a paid ad from your account. It is normal to allow them, but it is a separate licence with its own fee and time limit, which we negotiate for you.
Do you use the TikTok Creator Marketplace?
Sometimes, when a brand runs a campaign through it. Most of our deals are direct with the brand or its agency, which usually pays better and gives you more say over the brief.
Apply with your TikTok
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