Deliveroo and Student Beans: dinner on a revision night

Deliveroo wanted students to use their Student Beans discount when they order. Bilan built it into a day of revising, ending with dinner ordered from the library.

Sector: Apps
Platforms: TikTok
Market: United Kingdom

Deliveroo campaign results

1,000,000

Total impressions

39%

Avg Engagement

7261

Total Saves

8200

Total Shares

Campaign totals across the creators' posts, as reported to Deliveroo when the campaign closed.

The brief

Objective: The objective was to encourage students to use Student Beans to get a discount on Deliveroo. Creator content was meant to place the order inside a real study day, so the discount came up as a money-saving habit rather than a promotion.
Audience: University students in the UK aged eighteen to twenty-four who order food while studying and look for student discounts.
Message: Order dinner on a long revision day and save money doing it with Student Beans.

What TapLab did

Bilan filmed a day in her life revising: the library session, the late afternoon slump, and dinner ordered on Deliveroo with the Student Beans discount applied on screen.

The format was the familiar study vlog her audience already watches, so the ordering moment felt routine. We handled the influencer partnership.

Influencer Marketing

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Deliveroo campaign questions

What was the goal of the Deliveroo campaign?

The objective was to encourage students to use Student Beans to get a discount on Deliveroo. Creator content was meant to place the order inside a real study day, so the discount came up as a money-saving habit rather than a promotion.

What results did the Deliveroo campaign get?

1,000,000 Total impressions, 39% Avg Engagement, 7261 Total Saves, 8200 Total Shares.

Which platforms did the Deliveroo campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Deliveroo?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.