Quizlet at the start of term, shown by a law student

Quizlet wanted students using it from the first week of term. Bilan, our law student creator, showed the study tools she actually uses and how they fit into a new academic year.

Sector: Apps
Platforms: TikTok
Market: United Kingdom, USA

Quizlet campaign results

537,000

Total impressions

23%

Avg Engagement

7003

Total Likes

631

Total Saves

Total Shares

Campaign totals across the creators' posts, as reported to Quizlet when the campaign closed.

The brief

Objective: The aim of the back-to-school campaign was to encourage students to use Quizlet as they set up their study routine for the new year. Creator content was meant to show the range of study tools in a way that resonated with a student audience rather than listing features.
Audience: University and sixth-form students in the UK and US aged sixteen to twenty-four setting up for the new academic year.
Message: Start the year with flashcards and practice tests that are already made, or make your own in minutes.

What TapLab did

Quizlet chose to work with Bilan, our law student, to create content about the various study tools Quizlet offers. She was tasked with promoting it in an organic way that fitted her student audience.

The content ran on TikTok in the back-to-school window when study habits are being formed. We handled negotiation and the influencer partnership.

Negotiation
Influencer Marketing

Content from the Quizlet campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Quizlet campaign questions

What was the goal of the Quizlet campaign?

The aim of the back-to-school campaign was to encourage students to use Quizlet as they set up their study routine for the new year. Creator content was meant to show the range of study tools in a way that resonated with a student audience rather than listing features.

What results did the Quizlet campaign get?

537,000 Total impressions, 23% Avg Engagement, 7003 Total Likes, 631 Total Saves, 41 Total Shares.

Which platforms did the Quizlet campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Quizlet?

Negotiation, Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.