The UGC agency with its own creators
We make creator video for your paid social and brand channels. The creators are people we vet, brief and contract, not strangers from a marketplace.
Brands we have run creator campaigns for
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
- 30+
- UGC Creators for TurboLearn
- 40+
- Creatives with StudentBeans for Student Beans
- £0.20
- Cost Per Install for School Hack
User-generated content (UGC) is video made by creators instead of a production crew, and it is what most brands now run as paid social.
Most UGC agencies post your brief to an open marketplace and wait to see who applies. We cast for your audience instead. We pick UK UGC creators with student, education and lifestyle audiences, from the creators we manage and the wider network we reach out to. We vet and contract every one of them. You get UGC ads that look native to the feed, made by people who have worked to brand guidelines before.
What our UGC creators deliver
UGC ads
Testimonials, product demos, unboxings and day-in-the-life edits, cut for TikTok, Reels and Shorts.
Hooks and variants
Several openings and cuts of each concept, so your paid team has something to test against.
Usage rights agreed upfront
Paid usage, whitelisting and Spark Ads permissions are written into the creator agreement before filming.
Raw files and captions
Clean footage, subtitle files and on-screen text supplied separately for your editors.
How a UGC brief runs
- 1
Brief
You tell us the product, the audience and where the content will run.
- 2
Casting
We shortlist creators for your audience and you approve who films.
- 3
Filming
Creators shoot to an agreed script outline. We review every cut before you see it.
- 4
Handover
You receive final files with usage terms attached, ready for your ad account.
Work behind this page
Some of the creators who film for brands
Every creator we put forward has a public profile. Browse the full roster.
Questions brands ask a UGC agency
What does a UGC agency do?
A UGC agency finds creators, briefs them, manages filming and delivers finished video your brand can publish or run as ads. The creator does not need to post it on their own channel. TapLab does this with creators we vet and contract, rostered or not.
How is UGC different from an influencer campaign?
With UGC you are paying for the content. With an influencer campaign you are paying for the content and the creator’s audience. Many brands do both: an influencer campaign for reach, then the best-performing videos reused as paid ads.
Who owns the content?
Usage terms are agreed with each creator before filming and set out in writing: where the content can run, for how long, and whether it can be used in paid ads. You will know exactly what you are licensed to do with every file.
Can we run the videos as Spark Ads or through a creator’s handle?
Yes, where the creator agrees. Whitelisting and Spark Ads permissions are part of the casting conversation, so you know before filming which creators are open to it.
Can we hire UGC creators in the UK through TapLab?
Yes. Every creator we put forward is UK based and contracted through us, so you hire through one agreement with TapLab instead of contracting each UGC creator yourself. You still choose who films: the shortlist is yours to approve.
How do you choose the creators?
We start from the audience you want to reach and shortlist creators whose existing content fits, from the roster we represent and the wider network we reach out to. You see their previous work and approve the shortlist. Every creator on it has been vetted by us and signs one agreement through TapLab.
Which brands have you made UGC for?
Published examples include TurboLearn, Student Beans, School Hack, BBC Bitesize and Chicago Town. Each case study shows the brief, what was made and the results.
Other services
- Influencer campaignsWe run the whole campaign, with micro creators cast for your audience.
- Campaign managementStrategy, casting and outreach to any creator, run end to end.
- TikTok marketingTikTok campaigns run by people who grew up on the platform.
- University marketingWe help universities recruit with student creators, campus activity and in-country events.
- SEO and GEOGet found on Google and cited in AI answers.