Monzo as the student bank, shown by students
Monzo wanted students to choose it as their bank. Our student creators showed the features that matter at university, from splitting bills with housemates to tracking a weekly budget.
- Sector
- Fintech
- Platforms
- TikTok, Instagram
- Market
- United Kingdom
The brief
- Objective
- Position Monzo as the student-friendly bank and encourage students to sign up, by showing how easy and secure it is to use.
- Audience
- University and college students aged eighteen to twenty-five, with recent graduates and young professionals as a second group.
- Message
- Banking that is simple, safe and built for how students live: tracking spending, splitting bills and saving for the next trip.
What TapLab did
Most people pick a bank between sixteen and twenty-one and rarely switch, so the student years are when this decision is made. We cast student creators whose audiences already ask them about budgeting and student finance, and had them show Monzo inside real situations: the shared house bill, the food shop, the end-of-term trip.
Finance content needs care. Creators were briefed on what they could and could not say, nothing was framed as financial advice, and every post carried a clear ad disclosure. The content ran on TikTok and Instagram.
- Creative Strategy
- Brand Awareness
- Product Placement
- Content Creation
Student finance, Freshers 2026
Inside the Monzo campaign
3.4M
Impressions
3.0k
Engagements
6
Creators
- 01
Jayden | Mr Motion
- 1.1M
- Impressions
- 1.2k
- Engagements
- 652.3k
- Reach
- 02
Abi Cooper
- 1.0M
- Impressions
- 221
- Engagements
- 731.8k
- Reach
- 03
Celal Darioglu
- 757.8k
- Impressions
- 381
- Engagements
- 463.4k
- Reach
- 04
Izzyauk
- 404.7k
- Impressions
- 1.1k
- Engagements
- 252.3k
- Reach
From the campaign report for the Student finance, Freshers 2026 flight. Creators listed by impressions.
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Monzo campaign questions
What was the goal of the Monzo campaign?
Position Monzo as the student-friendly bank and encourage students to sign up, by showing how easy and secure it is to use.
Which platforms did the Monzo campaign run on?
TikTok and Instagram. We cast and managed the UK creators.
What did TapLab do for Monzo?
Creative Strategy, Brand Awareness, Product Placement, Content Creation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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