Monzo as the student bank, shown by students
Monzo wanted students to choose it as their bank. Our student creators showed the features that matter at university, from splitting bills with housemates to tracking a weekly budget.
- Sector
- Fintech
- Platforms
- TikTok, Instagram
- Market
- United Kingdom
The brief
- Objective
- Position Monzo as the student-friendly bank and encourage students to sign up, by showing how easy and secure it is to use.
- Audience
- University and college students aged eighteen to twenty-five, with recent graduates and young professionals as a second group.
- Message
- Banking that is simple, safe and built for how students live: tracking spending, splitting bills and saving for the next trip.
What TapLab did
Most people pick a bank between sixteen and twenty-one and rarely switch, so the student years are when this decision is made. We cast student creators whose audiences already ask them about budgeting and student finance, and had them show Monzo inside real situations: the shared house bill, the food shop, the end-of-term trip.
Finance content needs care. Creators were briefed on what they could and could not say, nothing was framed as financial advice, and every post carried a clear ad disclosure. The content ran on TikTok and Instagram.
- Creative Strategy
- Brand Awareness
- Product Placement
- Content Creation
Who ran this campaign
TapLab is a London creator marketing agency founded by Ishaan Bhimjiyani, who built his own audience as an education creator before managing others. Campaigns are cast from a roster of UK student and education creators we manage ourselves, and every creator has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Monzo campaign questions
What was the goal of the Monzo campaign?
Position Monzo as the student-friendly bank and encourage students to sign up, by showing how easy and secure it is to use.
Which platforms did the Monzo campaign run on?
TikTok and Instagram, with UK creators managed by TapLab.
What did TapLab do for Monzo?
Creative Strategy, Brand Awareness, Product Placement, Content Creation. TapLab cast the creators from its own UK roster and managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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