Apple education pricing, shown by student creators

Apple wanted UK students, parents and teachers to know about education pricing on iPad and Mac. We cast education creators who already film their study set-ups and let the products sit where they would be anyway.

Sector: Consumer tech
Platforms: TikTok, YouTube, Instagram
Market: United Kingdom

Apple campaign results

25,000,000

Total impressions

100%

Positive Brand Sentiment

23,000

Total Shares

Campaign totals across the creators' posts, as reported to Apple when the campaign closed.

The brief

Objective: Raise awareness of Apple education pricing on iPad and Mac among students, educators and parents, through education creators with real reach in that audience.
Audience: Students aged sixteen to twenty-four at sixth form, college and university in the UK, plus the parents and teachers who influence what they buy.
Message: Education pricing makes the tools students already want easier to reach, and iPad with Apple Pencil earns its place in a revision routine.

What TapLab did

Apple asked for product integration rather than adverts, from a diverse group of creators. We put forward education creators from our own roster whose videos are already about how they study, so an iPad or a Mac on screen was part of the content instead of an interruption to it.

Each creator wrote their own concept inside a shared brief: approachable, clear about the pricing, and honest about how they use the device day to day. The videos ran on TikTok, YouTube and Instagram and reached people through organic distribution, which suited a message built on trust more than a paid push would have.

Negotiation
Paid Advertising
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Apple campaign questions

What was the goal of the Apple campaign?

Raise awareness of Apple education pricing on iPad and Mac among students, educators and parents, through education creators with real reach in that audience.

What results did the Apple campaign get?

25,000,000 Total impressions, 100% Positive Brand Sentiment, 23,000 Total Shares.

Which platforms did the Apple campaign run on?

TikTok, YouTube and Instagram. We cast and managed the UK creators.

What did TapLab do for Apple?

Negotiation, Paid Advertising, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.