The SEO and GEO agency that earns the mentions AI answers draw on
Search and generative engine optimisation for brands selling to students and Gen Z: the creator content, reviews and site pages that Google and AI answers are built from.
Brands we have run creator campaigns for
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
- 6.5 Million
- Impressions for PagePeek Ai
- 983.4k
- Impressions for Google Gemini
- 19,000,000
- Total impressions for Samsung
When a student asks ChatGPT which bank to open or which revision app to try, the answer is built from what creators, reviewers and Reddit threads already say.
Generative engine optimisation (GEO) is the work of earning those mentions, and it sits on top of the SEO you still need: pages Google can crawl, content that answers real questions, and a brand that appears in more than one place. We are an influencer marketing agency first, so our SEO and GEO service starts with creators: UGC, campaign coverage and reviews from the creators we represent and the wider network we reach out to, backed by on-page and content work on your own site. Everything is measured against where you appear in search and in AI answers, before and after.
How a brand gets cited by AI search
What people say about you
Creator reviews, comparisons and threads: the content we brief and manage.
- TikTok
- YouTube
- Reviews
What your site says
Pages that answer the question plainly, with titles, structure and schema that can be quoted.
- Your pages
Where you get cited
The ranking, the answer, the recommendation.
- AI Overviews
- ChatGPT
- Perplexity
The creator content comes through our influencer campaigns and UGC content work. Earlier campaigns are in the case studies.
What SEO and GEO work covers
AI visibility audit
Where you appear today when people ask ChatGPT, Perplexity, Gemini and Google AI Overviews about your category, and which sources those answers cite instead.
Creator content that earns citations
Reviews, comparisons and how-to videos from creators on TikTok and YouTube, the platforms Google and AI answers now pull from, run through our influencer campaigns and UGC work.
Reddit, reviews and community presence
Straight answers in the threads and review sites your buyers read, disclosed where the rules require it, so the places AI models trust mention you.
On-page and content SEO
Titles, structure, schema and pages that answer the questions your audience asks, written to be quoted as well as ranked.
Brand mentions across the web
Coverage in student media, university press and partner sites that strengthens your rankings and your presence in generated answers.
Reporting on search and AI answers
Rankings, the prompts you appear in, which sources are cited and what changed, in one report your team can read.
How a search and AI visibility campaign runs
- 1
Audit
We check where you appear in Google and AI answers for the questions your buyers ask, and who is cited instead.
- 2
Plan
We agree the pages, the creators, the communities and the questions to go after, for your sign-off.
- 3
Earn
Creators publish, pages go live, threads and reviews get answered. We manage every piece.
- 4
Measure
You see rankings, AI citations and traffic before and after, and what to do next.
Work behind this page
Creators whose content gets found and cited
Every creator we put forward has a public profile. Browse the full roster.
Questions brands ask an SEO and GEO agency
What is generative engine optimisation (GEO)?
GEO is the work of getting a brand mentioned and cited in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Those systems build answers from sources they trust: review sites, Reddit, YouTube, TikTok, news and well-structured web pages. GEO means being present, accurately, in those sources.
How is GEO different from SEO?
SEO earns you a ranking for a search. GEO earns you a mention in an answer, which often means appearing on other people’s sites and channels rather than only your own. The two overlap: AI answers lean heavily on pages that already rank, so we do both as one plan.
Why would an influencer marketing agency do SEO?
Because the sources AI answers draw on are increasingly creator-made: a YouTube review, a TikTok comparison, a Reddit thread. We already brief, contract and manage the creators who make that content, so we can earn mentions that most SEO agencies can only recommend. The on-page work on your site runs alongside it.
Can you get our brand cited in ChatGPT?
We can raise the odds. No agency controls what an AI model says, and we do not promise placements. What we can do is make sure the content those models read mentions you accurately and often, then show you how your presence in answers changes over time.
Is this answer engine optimisation or LLM SEO?
Same idea, different names. Answer engine optimisation (AEO), LLM SEO and AI search optimisation all describe the work of appearing in generated answers. We call it GEO and treat it as part of one search plan.
Do you do technical SEO?
We handle on-page work: titles, structure, internal links, schema and the content itself. For a large migration or a complex site we work alongside your developers or a specialist technical SEO team.
Who is this service for?
Brands selling to students and Gen Z, and universities that want their courses to come up when prospective students ask AI tools where to study. If you already run influencer campaigns with us, this extends that content into search.
Other services
- Influencer campaignsWe run the whole campaign, with micro creators cast for your audience.
- TikTok marketingTikTok campaigns run by people who grew up on the platform.
- UGC contentCreator-made video your team can run as ads.
- University marketingWe help universities recruit with student creators, campus activity and in-country events.