Adobe Digital Edge Awards: finding a student creator through student creators

Adobe ran a competition for students and needed education creators to get entries. Students were asked to make a TikTok of under thirty seconds with Adobe tools, and the winner became an Adobe Student Creator.

Sector: Consumer tech
Platforms: TikTok, Instagram
Market: United Kingdom

Adobe campaign results

2,000,000

Total impressions

11%

AVG Engagement

Campaign totals across the creators' posts, as reported to Adobe when the campaign closed.

The brief

Objective: Raise awareness of Adobe creative tools among students and schools, drive entries to the competition, and select an Adobe Student Creator to act as a brand ambassador.
Audience: UK students aged sixteen to twenty-two at school, college or university, at every skill level.
Message: Adobe is a friendly place to start making things. Enter with a short TikTok that shows the tools in action and you could create for Adobe yourself.

What TapLab did

Education-niche creators promoting a student competition is the centre of what we do. Our creator Ishaan fronted both Adobe campaigns, showing how students use Adobe products for coursework and side projects, then entering the Digital Edge Awards himself so the audience could see what an entry looks like.

The tone was inclusive on purpose. The content showed that a first attempt is welcome, which matters when the ask is for students to publish their own work. We handled creative strategy, content ideas and production with the creators from brief to final cut.

Negotiation
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Adobe campaign questions

What was the goal of the Adobe campaign?

Raise awareness of Adobe creative tools among students and schools, drive entries to the competition, and select an Adobe Student Creator to act as a brand ambassador.

What results did the Adobe campaign get?

2,000,000 Total impressions, 11% AVG Engagement.

Which platforms did the Adobe campaign run on?

TikTok and Instagram. We cast and managed the UK creators.

What did TapLab do for Adobe?

Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.