Currys back-to-school sale, filmed in store

Currys was one of the first national brands we worked with. The job was to make sure students knew about a half-price back-to-school sale before term started.

Sector: Consumer tech
Platforms: TikTok
Market: United Kingdom

Currys campaign results

10,000,000

Total impressions

100,000

Total Likes

13,000

Total Shares

Campaign totals across the creators' posts, as reported to Currys when the campaign closed.

The brief

Objective: The aim was to inform students about the Currys back-to-school sale and drive them into stores and online while it ran. Creator content was meant to show the deals on the tech students actually buy, from laptops to headphones, in time for the start of term.
Audience: Students in the UK aged sixteen to twenty-four kitting out for sixth form or university, and the parents paying.
Message: The tech you need for term is half price at Currys, but only for the back-to-school window.

What TapLab did

We teamed up with our top creators and filmed on site in Currys stores, so the content showed the actual shelves and prices rather than a studio set-up. Each creator picked out what they would buy for the new term.

The content was distributed primarily organically, which suited a time-limited sale aimed at a student audience. We handled negotiation, creative strategy and paid support.

Negotiation
Paid Advertising
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Currys campaign questions

What was the goal of the Currys campaign?

The aim was to inform students about the Currys back-to-school sale and drive them into stores and online while it ran. Creator content was meant to show the deals on the tech students actually buy, from laptops to headphones, in time for the start of term.

What results did the Currys campaign get?

10,000,000 Total impressions, 100,000 Total Likes, 13,000 Total Shares.

Which platforms did the Currys campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Currys?

Negotiation, Paid Advertising, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.