An app marketing agency that grows installs through creators
People download the apps they watch someone use. We put yours in the hands of UK creators with student and young adult audiences.
Apps we have helped grow
App store optimisation and paid user acquisition get an app found.
A creator showing it on screen is what gets it opened. TapLab is an app marketing agency built on a roster of UK creators we manage ourselves, most of them with student and young adult audiences. They film your app inside a real day, a revision session or a commute, and your growth team gets content it can run as ads afterwards.
How creator-led app marketing works
People install the apps they watch someone use.
In the feed
A creator uses your app in a real day.
A tracked link or code
One per creator, so posts can be compared.
The store page
Viewers arrive knowing what it does.
The home screen
Each install counted against its post.
The best video goes back out as a Spark Ad or Meta ad.
How our app marketing works
In-feed demos
Creators use the app on camera, so the audience sees what it does before they reach the store page.
Tracked from post to install
Links, codes and store tracking set up with your team, so every creator can be compared on the same terms.
Performance creative
The best organic videos recut as Spark Ads and Meta ads, with usage rights already agreed.
Launches and feature drops
A group of creators posting in the same window, so a release arrives in the feed all at once.
Work behind this page
Creators who have launched apps
Every creator we put forward has a public profile. Browse the full roster.
Questions app teams ask us
What does an app marketing agency do?
It gets an app discovered, installed and used. Many app marketing agencies focus on store optimisation and paid user acquisition. TapLab covers the creator side: casting, briefing and managing the people who show your app to their audiences.
How do you promote an app with creators?
Start from the audience, not the follower count. We shortlist creators whose viewers match your users, agree a concept where the app solves something on camera, and track each post so you can see who drove installs.
Which apps has TapLab worked with?
Published case studies include Quizlet, Google Gemini, Fiverr, Too Good To Go, Deliveroo and Trainline. Each one shows the brief, the creators and the results.
Can you work alongside our user acquisition team?
Yes. Most app clients already run paid acquisition. We supply the creator content and usage rights, and your team or ours runs it as ads.
Do you only work with student apps?
No. Our roster is strongest with sixteen to twenty-five year olds, so study, food, travel, money and AI apps fit well. If your users are in that age range, the category matters less than the fit.
Plan an app campaign
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