Trainline: back to uni, booked the easy way

Trainline wanted students returning to university to book with it. SturdyThoughts made a lively video about the perks of student travel with the app at the centre.

Sector: Apps
Platforms: TikTok
Market: United Kingdom

Trainline campaign results

1M Views

1.7k Likes

85 Saves & 19 Comments

Campaign totals across the creators' posts, as reported to Trainline when the campaign closed.

The brief

Objective: The Back to Uni campaign aimed to boost brand awareness among students returning to university, highlighting how Trainline helps them travel simply, affordably and without stress. Creator content was meant to catch students at the moment they were planning the journey.
Audience: University students in the UK aged eighteen to twenty-four travelling back for the start of term, often with a railcard.
Message: Find, book and manage the trip back to uni in one app, and pay less for it.

What TapLab did

SturdyThoughts partnered with Trainline on the Back to Uni campaign, producing a lively video that showcased the perks of student travel and the ease of booking in the app.

The content resonated with students and reinforced Trainline as the go-to choice for hassle-free journeys. We handled the influencer marketing and awareness plan.

Influencer Marketing
Brand Awareness

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Trainline campaign questions

What was the goal of the Trainline campaign?

The Back to Uni campaign aimed to boost brand awareness among students returning to university, highlighting how Trainline helps them travel simply, affordably and without stress. Creator content was meant to catch students at the moment they were planning the journey.

What results did the Trainline campaign get?

1M Views, 1.7k Likes, 85 Saves & 19 Comments.

Which platforms did the Trainline campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Trainline?

Influencer Marketing, Brand Awareness. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.