A TikTok marketing agency founded by a TikTok creator
Campaigns planned by people who grew their own audiences on the platform, delivered by UK creators we manage.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
- 8,000,000
- Views for Gizmo
- 26,000
- Clicks for PagePeek Ai
- £0.61
- CPM for Asda
TapLab is a TikTok agency in London that started on TikTok.
Our founder built an education audience there before building an agency, and most of the creators we manage did the same. That is why our campaigns sound like TikTok instead of adverts placed on it. We work with brands that want to reach students and young adults in the UK, from revision apps to supermarkets.
What our TikTok agency delivers
TikTok influencer campaigns
Sponsored content from creators whose audience matches yours, briefed to fit the way they already post.
Spark Ads
The strongest organic posts boosted from the creator’s own handle, with permissions arranged for you.
Content for your channel
Creator-made video for your brand account when the goal is growing your own following.
TikTok search
Captions, on-screen text and spoken keywords planned so your videos appear when people search the app.
How a TikTok campaign runs
- 1
Strategy
We agree the audience, the message and what success looks like on TikTok.
- 2
Casting
You approve a shortlist of creators chosen for audience fit, not follower count.
- 3
Content
Creators film in their own style. We check every video against the brief and ad rules.
- 4
Reporting
Views, engagement, clicks and installs reported per creator, with what we would do next.
Work behind this page
StudyTok and student creators on our roster
Every creator we put forward has a public profile. Browse the full roster.
Questions brands ask a TikTok agency
What does a TikTok marketing agency do?
A TikTok marketing agency plans campaigns for the platform, finds and briefs creators, checks the content, manages paid amplification such as Spark Ads, and reports on results. TapLab covers all of that with creators from its own roster.
Why use a specialist agency instead of TikTok Creator Marketplace?
Creator Marketplace is a search tool: you still have to vet, brief, negotiate with and manage each creator yourself. An agency does that work, and one with its own roster already knows how each creator performs and what they are like to work with.
Are you a TikTok ads agency?
Our paid work is creator-led. We arrange Spark Ads permissions and supply the ad codes and video files, so the posts that performed organically can run as TikTok ads from the creator’s handle. If you already have a media buying team or a TikTok ads agency, we work alongside them.
How do you choose creators for a TikTok campaign?
By audience first. We look at who actually watches a creator, how their sponsored posts have performed before and whether your product fits their content. Follower count is the last thing we look at.
How do you measure a TikTok campaign?
Against the goal agreed at the start. That might be views and engagement rate for awareness, clicks and cost per install for an app, or follower growth for a brand channel. Reports break results down per creator and per video.
Do you work with brands outside education?
Yes. Our roster is strongest with students and young adults, which suits any brand trying to reach them. Published TikTok work includes Gizmo, PagePeek AI, Asda, BBC Bitesize and giffgaff.
Do you only work in the UK?
Our creators are mostly UK based and most campaigns target the UK. Some campaigns have run across several countries; the case studies list the territories for each one.
