A TikTok marketing agency founded by a TikTok creator 

A TikTok marketing agency plans campaigns for the platform, finds and briefs creators, checks the content, manages paid amplification such as Spark Ads, and reports on results. TapLab covers all of that, acting as your influencer marketing wing on the platform.

Creator Marketplace is a search tool: you still have to vet, brief, negotiate with and manage each creator yourself. An agency does that work. We vet and contract every creator we put forward, rostered or not, and we already know how the ones we have worked with before perform and what they are like to work with.

Our paid work is creator-led. We arrange Spark Ads permissions and supply the ad codes and video files, so the posts that performed organically can run as TikTok ads from the creator’s handle. If you already have a media buying team or a TikTok ads agency, we work alongside them.

By audience first. We look at who actually watches a creator, how their sponsored posts have performed before and whether your product fits their content. Follower count is the last thing we look at.

Against the goal agreed at the start. That might be views and engagement rate for awareness, clicks and cost per install for an app, or follower growth for a brand channel. Reports break results down per creator and per video.

Yes. Our specialism is students and young adults, which suits any brand trying to reach them. Published TikTok work includes Gizmo, PagePeek AI, Asda, BBC Bitesize and giffgaff.

Our creators are mostly UK based and most campaigns target the UK. Some campaigns have run across several countries; the case studies list the territories for each one.