Question AI: an all-subject homework helper, shown in use

Question AI wanted students to try its homework helper. Several creators on our roster, including Ken, showed it answering the kind of questions their audiences get stuck on.

Sector: Edtech
Platforms: TikTok
Market: United Kingdom

Question AI campaign results

82,000

Total impressions

9000

Likes

4098

Saves

Campaign totals across the creators' posts, as reported to Question AI when the campaign closed.

The brief

Objective: The goal was to raise awareness of Question AI among students and drive downloads by showing its ability to help with homework across subjects. Study creators were meant to demonstrate it on real questions so students saw what it does rather than what it claims.
Audience: Secondary school and sixth-form students in the UK aged thirteen to eighteen who look for homework help online.
Message: Stuck on a question in any subject? Ask it, see the working, and learn how to do the next one.

What TapLab did

Question AI worked with multiple creators on our roster, including Ken, to showcase the platform and its ability to help with homework and study. Each creator used the app on a problem from their own subject.

The content was framed around getting unstuck, which is how students actually search for help. We handled negotiation and creative strategy.

Negotiation
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Question AI campaign questions

What was the goal of the Question AI campaign?

The goal was to raise awareness of Question AI among students and drive downloads by showing its ability to help with homework across subjects. Study creators were meant to demonstrate it on real questions so students saw what it does rather than what it claims.

What results did the Question AI campaign get?

82,000 Total impressions, 9000 Likes, 4098 Saves.

Which platforms did the Question AI campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Question AI?

Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.