BBC Bitesize: growing a TikTok following with student creators

BBC Bitesize is how most people under twenty-five revised for their exams. The team wanted that familiarity to carry over to TikTok, so we made short-form content for its own account.

Sector: Edtech
Platforms: TikTok
Market: United Kingdom

BBC Bitesize campaign results

851,201

Total impressions

100%

Positive Brand Sentiment

7,200

Total Shares

Campaign totals across the creators' posts, as reported to BBC Bitesize when the campaign closed.

The brief

Objective: The goal was to increase the BBC Bitesize following on TikTok. By having student and education creators make content in the format the platform rewards, the campaign aimed to bring Bitesize to where students already spend their revision breaks.
Audience: GCSE and A-level students in the UK on TikTok, with teachers and parents as a second group.
Message: The revision resource you already trust now fits in your feed.

What TapLab did

We worked with the Bitesize team to produce short-form content for the BBC Bitesize accounts rather than for the creators’ own channels. That meant matching the tone of the account while keeping the pace and hooks of creator content.

All of the reach was organic. We handled the negotiation and creative strategy.

Negotiation
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

BBC Bitesize campaign questions

What was the goal of the BBC Bitesize campaign?

The goal was to increase the BBC Bitesize following on TikTok. By having student and education creators make content in the format the platform rewards, the campaign aimed to bring Bitesize to where students already spend their revision breaks.

What results did the BBC Bitesize campaign get?

851,201 Total impressions, 100% Positive Brand Sentiment, 7,200 Total Shares.

Which platforms did the BBC Bitesize campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for BBC Bitesize?

Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.