The edtech marketing agency built on education creators
Students revise with creators long before they search for a product. We manage those creators, so your edtech brand reaches students where they already study.
Education and edtech brands we have worked with
TapLab started in education.
Our founder built a revision audience on TikTok before he built the agency, and the roster grew from StudyTok: teachers, tutors, university students and apprentices who post about how to learn. That makes edtech marketing our home ground. We know the school calendar, what students will and will not sit through, and which creators they trust with their grades.
Edtech marketing, planned around the school year
- Revision and exam seasonApril to June
- Results day and ClearingAugust
Student creatorsreach the people who use the product.
- Back to schoolLate August into September
- FreshersLate September into October
- MocksNovember to January
Teacher creatorsreach the people who pay for it.
We plan backwards from these dates, with education creators we manage.
What edtech marketing with creators looks like
StudyTok and education influencers
Revision creators, teachers and students from GCSE to university, all managed by us and known by name.
The academic calendar
Campaigns planned around mocks, exam season, results day, Clearing and back to school.
Marketing to students and parents
Student creators for the people who use the product, teacher creators for the people who pay for it.
Proof you can reuse
Creator videos licensed for your ads, app store listing and landing pages.
Work behind this page
Some of our education creators
Every creator we put forward has a public profile. Browse the full roster.
Questions edtech teams ask us
What does an edtech marketing agency do?
It helps learning products reach students, parents and teachers. TapLab does that through education creators: we plan the campaign, cast from our own roster and manage the content from brief to posting.
Is this the same as an education marketing agency?
Not quite. Most education marketing agencies help schools and universities recruit students. We work with the companies that sell to learners: revision apps, tutoring, publishers, AI study tools and online schools.
Which edtech brands has TapLab worked with?
Published case studies include BBC Bitesize, Pearson, Quizlet, Kings InterHigh, Gizmo and Question AI.
How do you market to students without it feeling like an advert?
By letting the creator teach. The strongest edtech content is a real study tip or worked example where the product is how the creator gets there. Every post is still clearly disclosed as an ad.
When should an edtech campaign run?
It depends on the product. Revision tools peak before mocks and summer exams, university products around results day and Freshers, and school-year products in late August. We plan backwards from those dates.
Plan an edtech campaign
Get a proposal