Gizmo: active recall, taught by the creators students revise with
Gizmo wanted to reach as many students as possible in the UK and US before exam season, and again for back to school. We ran study creators across both markets.
- Sector
- Edtech
- Platforms
- TikTok
- Market
- United Kingdom, Australia, United States
Gizmo campaign results
8,000,000
Views
#1
in UK App-Store
#1
in Philippines App-Store
50,000+
Likes
Campaign totals across the creators' posts, as reported to Gizmo when the campaign closed.
The brief
- Objective
- The aim of the Gizmo campaign was to drive downloads and sign-ups among students in the UK and US ahead of exam season. By partnering with study creators, the campaign set out to show how active recall with Gizmo fits into a revision routine, so students tried it while it was most useful.
- Audience
- GCSE, A-level and university students in the UK, the US and Australia who follow study content and revise with flashcards.
- Message
- Active recall works, and Gizmo turns your notes into it in seconds.
What TapLab did
We worked with seventeen creators globally on the conversion campaign, then came back for a back-to-school flight with a larger roster. Anika Studies led on performance, Holly Revelle’s bundle of revision videos was the strongest set, and Krishan, Mashmedd, Neng and The Exam Planner each brought a different kind of study audience.
Each creator showed Gizmo inside a real revision session rather than as a feature tour, and the strongest posts were pushed through paid ads. We handled the influencer marketing and paid distribution.
- Influencer Marketing
- Paid Ads
Back to School, September–October 2025
Inside the Gizmo campaign
4.9M
Impressions
9,800
Clicks
40
Assets
- 01
Anika Studies
Top performing creator
- 927K
- Impressions
- 50.7k
- Likes
- 5.7k
- Saves
- 02
Krishan
High performing assets
- 729.8K
- Impressions
- 8.2k
- Likes
- 306
- Saves
- 03
Mashmedd
Med student creator
- 640.3k
- Impressions
- 6.3k
- Likes
- 1.3k+
- Saves
- 04
Holly Revelle
Highest performing bundle
- 615.7k
- Impressions
- 16.5k
- Likes
- 5.6k+
- Saves
- 05
Neng
The casual edu-creator
- 437.9k
- Impressions
- 5.8k
- Likes
- 1k+
- Saves
- 06
The Exam Planner
Top edu-creator
- 383.9k
- Impressions
- 4,564
- Likes
- 895
- Saves
From the campaign report for the Back to School, September–October 2025 flight, 40 assets. Creators listed by impressions.
Content from the Gizmo campaign
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Gizmo campaign questions
What was the goal of the Gizmo campaign?
The aim of the Gizmo campaign was to drive downloads and sign-ups among students in the UK and US ahead of exam season. By partnering with study creators, the campaign set out to show how active recall with Gizmo fits into a revision routine, so students tried it while it was most useful.
What results did the Gizmo campaign get?
8,000,000 Views, #1 in UK App-Store, #1 in Philippines App-Store, 50,000+ Likes.
Which platforms did the Gizmo campaign run on?
TikTok. We cast and managed the UK creators.
What did TapLab do for Gizmo?
Influencer Marketing, Paid Ads. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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