An influencer campaign management agency that builds the whole campaign
We devise the content strategy, find and reach out to the right creators wherever they are, then run the campaign through to the report.
Brands we have run creator campaigns for
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Some campaigns need more than a shortlist from a roster.
When a brand comes to us with a product and an audience but no plan, we devise the content strategy ourselves and cast whoever fits it, reaching out to creators who are not on our books. For Owkin, an agentic AI tool for biopharma, that meant finding biomedical students, researchers and a doctor who already make science content, and briefing them to use the tool in their own work. We handled the strategy, the outreach, the contracts and the report.
What influencer campaign management includes
Content strategy
We work out what the campaign should say, which formats carry it and which platforms, before any creator is approached.
Creator sourcing and outreach
We search beyond our roster for creators whose audience matches yours, then make contact, negotiate and contract them.
Production management
Briefs, filming schedules and content review against your brief and the ASA’s ad disclosure rules before anything goes live.
Reporting
Results per creator and per post against the goal we agreed, with what to repeat next time.
How a managed influencer campaign runs
- 1
Brief
You tell us the product, the audience and what success looks like.
- 2
Strategy
We propose the message, formats, creator profile and timeline for your sign-off.
- 3
Cast and run
We find and contract the creators, then manage posting and approvals.
- 4
Report
You get the results, the content worth reusing and our read on what to do next.
Some of the creators we also represent
Every creator we put forward has a public profile. Browse the full roster.
Questions brands ask a campaign management agency
What does an influencer campaign management agency do?
It takes the campaign off your hands: strategy, finding and contracting creators, briefing, content review, posting and reporting. You approve the plan, the creators and the content, and we do the rest.
How is this different from your influencer campaigns service?
Influencer campaigns use only the creators we represent. Campaign management starts from your audience and casts from the whole UK creator market, so the people who film may never have worked with us before.
Do you only use creators on your roster?
No. We reach out to any creator who fits the brief, from micro accounts to specialists in a narrow field such as biomedical science. Our roster is a starting point, not a limit.
Can you plan the content strategy, not just the casting?
Yes. Most managed campaigns begin with no plan beyond the product. We define the message, formats and platforms, then build the creator list around them.
Which campaigns have you managed this way?
Owkin’s K Navigator campaign is published as a case study: science creators cast from outside our roster, each using the tool in their own research and filming the result.
How do you keep managed campaigns compliant?
Every sponsored post is labelled as an ad in line with ASA and CAP Code guidance, and we check disclosure on each video before it is published.
Other services
- Influencer campaignsWe run the whole campaign, with micro creators cast for your audience.
- TikTok marketingTikTok campaigns run by people who grew up on the platform.
- UGC contentCreator-made video your team can run as ads.
- University marketingWe help universities recruit with student creators, campus activity and in-country events.
- SEO and GEOGet found on Google and cited in AI answers.