Bose QC45: noise cancelling, placed in real routines

Bose wanted a mid-product-cycle push for the QuietComfort 45 that did not look like a launch advert. Five of our tech and lifestyle creators made the headphones part of their day.

Sector: Consumer tech
Platforms: TikTok
Market: United Kingdom

Bose campaign results

10,641,426

Total impressions

5000+

Qualified leads generated

99.23%

Positive brand sentiment

Campaign totals across the creators' posts, as reported to Bose when the campaign closed.

The brief

Objective: The aim was to keep the Bose QC45 front of mind between launches and generate qualified interest among young buyers. Creator content was meant to show the headphones in study, commute and work settings so the product felt like a natural purchase rather than a promotion.
Audience: Students and young professionals in the UK aged eighteen to thirty who buy premium audio and tech.
Message: The industry standard for noise cancelling, and the reason your library session finally goes quiet.

What TapLab did

The campaign focused on our tech and lifestyle creators, each making a video with the QC45 in their own setting. Product placement was clear and disclosed, but the content stayed organic in style.

We ran the negotiation, creative strategy and paid advertising behind the strongest posts.

Negotiation
Paid Advertising
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Bose campaign questions

What was the goal of the Bose campaign?

The aim was to keep the Bose QC45 front of mind between launches and generate qualified interest among young buyers. Creator content was meant to show the headphones in study, commute and work settings so the product felt like a natural purchase rather than a promotion.

What results did the Bose campaign get?

10,641,426 Total impressions, 5000+ Qualified leads generated, 99.23% Positive brand sentiment.

Which platforms did the Bose campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Bose?

Negotiation, Paid Advertising, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.