Samsung Galaxy, integrated into creators’ everyday content

Samsung wanted product integration from a diverse range of creators rather than reviews. Our tech creators built the Galaxy Watch and S20 Ultra into their usual videos.

Sector: Consumer tech
Platforms: TikTok, YouTube
Market: United Kingdom

Samsung campaign results

19,000,000

Total impressions

100%

Positive Brand Sentiment

17,000

Total Shares

Campaign totals across the creators' posts, as reported to Samsung when the campaign closed.

The brief

Objective: The aim was to integrate Samsung Galaxy products into the content of a diverse range of creators so young audiences saw them in everyday use. Through organic and paid reach, the campaign set out to build positive sentiment and consideration among students.
Audience: Students and young professionals in the UK aged sixteen to twenty-eight who follow tech and lifestyle creators.
Message: The Galaxy Watch and S20 Ultra fit into your day, and here is what they look like there.

What TapLab did

We used a diverse group of tech creators to integrate a range of Samsung products into their TikToks and YouTube videos, including the Galaxy Watch and S20 Ultra. The products appeared within the creators’ normal formats rather than in standalone reviews.

The content was spread through organic and paid reach, which suits integration work. The partnership ran through Student Beans. We handled negotiation and creative strategy.

Negotiation
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Samsung campaign questions

What was the goal of the Samsung campaign?

The aim was to integrate Samsung Galaxy products into the content of a diverse range of creators so young audiences saw them in everyday use. Through organic and paid reach, the campaign set out to build positive sentiment and consideration among students.

What results did the Samsung campaign get?

19,000,000 Total impressions, 100% Positive Brand Sentiment, 17,000 Total Shares.

Which platforms did the Samsung campaign run on?

TikTok and YouTube. We cast and managed the UK creators.

What did TapLab do for Samsung?

Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.