ASUS Vivobook S 16 OLED as the back-to-school laptop

ASUS wanted the Vivobook S 16 OLED seen as a student laptop in the weeks before term. Our education creator Bilan unboxed it and used it on camera the way her audience would.

Sector: Consumer tech
Platforms: TikTok, Instagram
Market: United Kingdom

ASUS campaign results

230,000

Total Impressions

302

Total Comments

4021

Total Saves

Campaign totals across the creators' posts, as reported to ASUS when the campaign closed.

The brief

Objective: Promote the new ASUS Vivobook S 16 OLED to students as a back-to-school laptop, with the focus on its AI features, light weight and OLED display.
Audience: University and college students aged eighteen to twenty-five who need one device for study and everything around it.
Message: A light laptop with a screen and performance that keep up with lectures, coursework and life outside them.

What TapLab did

We put Bilan forward because her audience is university students and her content is already about how she studies. She filmed the unboxing and then worked through the features that matter to that audience: the weight in a bag, the display for long reading sessions, and the AI tools in a real piece of work.

The content was made as organic product integration and as UGC that ASUS could reuse. We ran creative strategy, product placement and production.

Influencer Marketing
UGC
Content Production

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

ASUS campaign questions

What was the goal of the ASUS campaign?

Promote the new ASUS Vivobook S 16 OLED to students as a back-to-school laptop, with the focus on its AI features, light weight and OLED display.

What results did the ASUS campaign get?

230,000 Total Impressions, 302 Total Comments, 4021 Total Saves.

Which platforms did the ASUS campaign run on?

TikTok and Instagram. We cast and managed the UK creators.

What did TapLab do for ASUS?

Influencer Marketing, UGC, Content Production. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.