MuchBetter: paying with a ring, shown by three creators

MuchBetter wanted students to try its wallet app and the payment ring that comes free with a small deposit. Three creators paid for things with a ring on camera, which was funny on its own.

Sector: Fintech
Platforms: TikTok
Market: United Kingdom

MuchBetter campaign results

1,290,021

Total Impressions

9819

Total Saves

8291

Total Shares

Campaign totals across the creators' posts, as reported to MuchBetter when the campaign closed.

The brief

Objective: The aim was to raise awareness of the MuchBetter wallet among students and get them to sign up and claim the payment ring, which is free with a deposit. Creator content was meant to show the ring in use so the product sold itself through the reaction it gets.
Audience: University students in the UK aged eighteen to twenty-four who are open to a new payment app and like a gadget.
Message: Tap to pay with a ring, free when you top up your MuchBetter wallet.

What TapLab did

MuchBetter worked with three of our creators: Revishaan, Bilan and Harry. They were tasked with organically promoting the ring, which is free for students who deposit fifty pounds into their wallet.

The content was naturally funny, since the creators were literally paying for things with a ring, and the reactions did most of the work. We handled negotiation, creative strategy and paid advertising.

Negotiation
Paid Advertising
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

MuchBetter campaign questions

What was the goal of the MuchBetter campaign?

The aim was to raise awareness of the MuchBetter wallet among students and get them to sign up and claim the payment ring, which is free with a deposit. Creator content was meant to show the ring in use so the product sold itself through the reaction it gets.

What results did the MuchBetter campaign get?

1,290,021 Total Impressions, 9819 Total Saves, 8291 Total Shares.

Which platforms did the MuchBetter campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for MuchBetter?

Negotiation, Paid Advertising, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.