Too Good To Go, fitted into a student week
Too Good To Go wanted students downloading the app and collecting surprise bags of unsold food. Bilan showed how it fits a student schedule and why it matters.
- Sector
- Apps
- Platforms
- TikTok
- Market
- United Kingdom
Too Good To Go campaign results
83,700
Total impressions
25
Total Saves
3
Total Shares
Campaign totals across the creators' posts, as reported to Too Good To Go when the campaign closed.
The brief
- Objective
- The aim was to encourage students to download and use Too Good To Go to collect surprise bags of unsold food from restaurants, shops and manufacturers so it does not go to waste. Creator content was meant to raise awareness of food waste and show the app as an easy, cheap habit.
- Audience
- University students in the UK aged eighteen to twenty-four on a budget, who care about waste but are short on time.
- Message
- Rescue a bag of good food for a fraction of the price, and stop it going in the bin.
What TapLab did
Bilan, our education and lifestyle creator, spread awareness of the rising issue of food waste and illustrated how university students can integrate Too Good To Go into busy schedules while contributing to the mission of curbing it.
The collection was filmed as part of a normal day, which is how the habit sticks. We handled the influencer partnership.
- Influencer Marketing
Content from the Too Good To Go campaign
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Too Good To Go campaign questions
What was the goal of the Too Good To Go campaign?
The aim was to encourage students to download and use Too Good To Go to collect surprise bags of unsold food from restaurants, shops and manufacturers so it does not go to waste. Creator content was meant to raise awareness of food waste and show the app as an easy, cheap habit.
What results did the Too Good To Go campaign get?
83,700 Total impressions, 25 Total Saves, 3 Total Shares.
Which platforms did the Too Good To Go campaign run on?
TikTok. We cast and managed the UK creators.
What did TapLab do for Too Good To Go?
Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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