Google Gemini for students, shown inside the student day

Google wanted students to know about the free year of Gemini for students and to actually use it. Three of our creators built it into essays, projects and procrastination.

Sector: Apps
Platforms: TikTok
Market: United Kingdom

Google Gemini campaign results

983.4k

Impressions

760

Likes

100%

Client Satisfaction

Campaign totals across the creators' posts, as reported to Google Gemini when the campaign closed.

The brief

Objective: The goal was to raise awareness of the free twelve-month Google Gemini plan for students and encourage sign-ups by demonstrating the value of AI in everyday academic life. Creator content was meant to make the tools approachable through practical, relatable use cases.
Audience: University students in the UK aged eighteen to twenty-four, with sixth formers heading to university as a second group.
Message: A year of Gemini for free, and here is what it does for your essay, your project and your focus.

What TapLab did

Kinaari, Ishaan and Patricia partnered with Google to show how Gemini could be integrated into a student’s daily routine. They highlighted practical use cases, from essay support and creative projects to getting past procrastination, so the AI felt relevant rather than abstract.

The campaign combined education with excitement, positioning Gemini as a must-have resource for the academic year. We handled the influencer marketing and the awareness plan.

Influencer Marketing
Brand Awareness
Ed-Tech

Content from the Google Gemini campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Google Gemini campaign questions

What was the goal of the Google Gemini campaign?

The goal was to raise awareness of the free twelve-month Google Gemini plan for students and encourage sign-ups by demonstrating the value of AI in everyday academic life. Creator content was meant to make the tools approachable through practical, relatable use cases.

What results did the Google Gemini campaign get?

983.4k Impressions, 760 Likes, 100% Client Satisfaction.

Which platforms did the Google Gemini campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Google Gemini?

Influencer Marketing, Brand Awareness, Ed-Tech. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.