Fiverr for students: side hustles, shown by four creators

Fiverr wanted students to see its higher-value services, such as video editing, music production and web development, as something for them. Four of our creators each showed a different use.

Sector: Apps
Platforms: TikTok, Instagram
Market: United Kingdom

Fiverr campaign results

2,063,259

Total impressions

10,000+

New Fiverr signups

5301+

AVG Engagement

Campaign totals across the creators' posts, as reported to Fiverr when the campaign closed.

The brief

Objective: Position Fiverr as the place students go for help with a project or to start earning through a side hustle, and turn that interest into sign-ups.
Audience: UK university students aged eighteen to twenty-five, with recent graduates and young professionals looking for flexible income as a second group.
Message: Whether you need something made or want to start freelancing, Fiverr has the people and the tools.

What TapLab did

Fiverr selected four creators from our roster and we gave each a different angle, so the campaign covered buying and selling on the platform. Ishaan filmed a day in the life of an entrepreneur while skiing and hired freelancers on the go. Kieran built a website with Fiverr and shared how it went.

Bilan showed where Fiverr fits in ordinary student life, and Carlo rebuilt his company website with a Fiverr freelancer and talked through the traffic it brought in. The format was practical, hack-style content on TikTok and Instagram, posted organically.

Negotiation
Creative Strategy
Brand Awareness

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Fiverr campaign questions

What was the goal of the Fiverr campaign?

Position Fiverr as the place students go for help with a project or to start earning through a side hustle, and turn that interest into sign-ups.

What results did the Fiverr campaign get?

2,063,259 Total impressions, 10,000+ New Fiverr signups, 5301+ AVG Engagement.

Which platforms did the Fiverr campaign run on?

TikTok and Instagram. We cast and managed the UK creators.

What did TapLab do for Fiverr?

Negotiation, Creative Strategy, Brand Awareness. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.