Asda

Asda Dance Campaign

To celebrate the return of Rollback, Asda has introduced a remixed "Asda Jingle" track alongside an official Rollback Dance on social media.

This campaign encourages creators to take part in the dance challenge, showcasing their own interpretations of the routine while nailing the pocket tap move. The objective is to drive mass reach, high engagement, and positive brand sentiment, making the Rollback Dance a viral moment across TikTok.