School Hack: a global rollout from zero users

When School Hack first spoke to us it had no users. It outsourced its marketing to us exclusively, and we ran almost the entire education roster for months to change that.

Platforms: TikTok
Market: United Kingdom, Germany, Sweden, 20+ other countries

School Hack campaign results

150,329,402

Total impressions

3,000,000 +

New global users

Peak ranking on the UK, ZA, IT, FR, PH, FI, SE, ZA, and GE education charts

#2 & #3

Peak ranking in 10 more countries

£0.20

Cost Per Install

Campaign totals across the creators' posts, as reported to School Hack when the campaign closed.

The brief

Objective: The aim of the School Hack campaign was to drive downloads at scale and take the app to the top of the education charts in the UK and internationally. By having education creators post repeatedly over several months and turning the best creatives into paid ads, the campaign set out to make the app the default study tool for students in every market it entered.
Audience: GCSE, A-level and university students in the UK, Germany, Sweden and more than twenty other countries, aged fourteen to twenty-four.
Message: One AI study app for homework, revision and exams, used by students everywhere.

What TapLab did

We leveraged almost all of our education roster, with every creator set to make multiple posts over a three-month period. The creatives were then used as paid ads to maximise downloads, which is where a sustained flow of creator content pays off.

We worked with top creators including MoVlogs to encourage students to download the app, and kept the rollout going market by market. We handled negotiation, paid advertising and creative strategy.

Negotiation
Paid Advertising
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

School Hack campaign questions

What was the goal of the School Hack campaign?

The aim of the School Hack campaign was to drive downloads at scale and take the app to the top of the education charts in the UK and internationally. By having education creators post repeatedly over several months and turning the best creatives into paid ads, the campaign set out to make the app the default study tool for students in every market it entered.

What results did the School Hack campaign get?

150,329,402 Total impressions, 3,000,000 + New global users, #1 Peak ranking on the UK, ZA, IT, FR, PH, FI, SE, ZA, and GE education charts, #2 & #3 Peak ranking in 10 more countries, £0.20 Cost Per Install.

Which platforms did the School Hack campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for School Hack?

Negotiation, Paid Advertising, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.