TurboLearn: an AI study tool, launched with creators and UGC
TurboLearn is an AI tool that turns lectures and notes into study material. We launched its UK influencer campaign and UGC strategy together, with dozens of student creators.
- Platforms
- TikTok
- Market
- United Kingdom, Canada, United States
TurboLearn campaign results
9,000,000
Views
24+
Assets
30+
UGC Creators
Campaign totals across the creators' posts, as reported to TurboLearn when the campaign closed.
The brief
- Objective
- The aim of the TurboLearn campaign was to drive conversions onto the platform among students in the UK, Canada and the US. Influencer content introduced the tool through creators students already follow, while a UGC programme produced a steady supply of assets to run as ads.
- Audience
- University and sixth-form students in the UK, Canada and the US aged sixteen to twenty-four who record lectures and revise from notes.
- Message
- Turn a lecture into notes, flashcards and a quiz before you have left the room.
What TapLab did
We used more than twenty creators for the influencer marketing campaign and more than thirty for the UK UGC campaign, so TurboLearn had both reach through established student channels and a bank of assets to test as paid creative.
The two tracks fed each other: what performed organically shaped the UGC briefs. We handled influencer marketing and UGC production.
- Influencer Marketing
- UGC
December influencer campaign
Inside the TurboLearn campaign
5.5M
Impressions
0.18
CPC
0.54
CPA
24
Assets
- 01
Anika Studies
Top performing creator
- 1.94M
- Impressions
- 80k
- Likes
- 5.3%
- Engagement rate
- 02
Mariam
Study tips for Year 12 and 13
- 1.6M
- Impressions
- 149.3k
- Likes
- 10.4k
- Saves
- 03
Ubayy
High performing assets
- 762K
- Impressions
- 22.6k
- Likes
- 8k+
- Saves
- 04
Yeetusstudy
Real talk with Zoneera
- 540.1k
- Impressions
- 5.4k
- Likes
- 350
- Saves
- 05
Nick
GCSE and A-level creator
- 318.3k
- Impressions
- 4.8k
- Likes
- 1.2k
- Saves
- 06
Revishaan
Top edu-creator
- 105.6k
- Impressions
- 3.9k
- Likes
- 806
- Saves
From the campaign report for the December influencer campaign flight, 24 assets. Creators listed by impressions.
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
TurboLearn campaign questions
What was the goal of the TurboLearn campaign?
The aim of the TurboLearn campaign was to drive conversions onto the platform among students in the UK, Canada and the US. Influencer content introduced the tool through creators students already follow, while a UGC programme produced a steady supply of assets to run as ads.
What results did the TurboLearn campaign get?
9,000,000 Views, 24+ Assets, 30+ UGC Creators.
Which platforms did the TurboLearn campaign run on?
TikTok. We cast and managed the UK creators.
What did TapLab do for TurboLearn?
Influencer Marketing, UGC. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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