Student Beans: a running partnership across sectors
Student Beans is the student discount app, and its brand partners wanted student creators. We ran a series of campaigns for it across tech, education, travel and lifestyle.
- Platforms
- TikTok
- Market
- United Kingdom
Student Beans campaign results
20,000,000
Total impressions
40+
Creatives with StudentBeans
#1
Student Discounts App
Campaign totals across the creators' posts, as reported to Student Beans when the campaign closed.
The brief
- Objective
- The aim was to keep Student Beans and its partner brands in front of UK students through a steady run of creator campaigns, each built around a real discount or experience. Creator content introduced the offers, and the strongest posts were turned into paid ads once organic reach peaked.
- Audience
- University and college students in the UK aged sixteen to twenty-four who use student discounts.
- Message
- The deals students actually use, shown by students actually using them.
What TapLab did
We maximised our influencer roster across sectors including tech, education, travel and lifestyle, matching each Student Beans partner with the creators whose audience fitted. One standout was the Student Beans x Viator campaign, where we sent a creator to Rome for travel content.
When organic reach peaked on a post, we converted it into paid ads for maximum impact. We handled negotiation, paid advertising and creative strategy throughout.
- Negotiation
- Paid Advertising
- Creative Strategy
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Student Beans campaign questions
What was the goal of the Student Beans campaign?
The aim was to keep Student Beans and its partner brands in front of UK students through a steady run of creator campaigns, each built around a real discount or experience. Creator content introduced the offers, and the strongest posts were turned into paid ads once organic reach peaked.
What results did the Student Beans campaign get?
20,000,000 Total impressions, 40+ Creatives with StudentBeans, #1 Student Discounts App.
Which platforms did the Student Beans campaign run on?
TikTok. We cast and managed the UK creators.
What did TapLab do for Student Beans?
Negotiation, Paid Advertising, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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