Department for Education: results day moves to the Education Record app

The Department for Education is moving GCSE and A-level results to the GOV.UK Education Record app. We briefed study creators to tell students that the way they get their results is changing.

Platforms: TikTok
Market: United Kingdom

The brief

Objective: Make sixteen to eighteen year olds aware that GCSE and A-level results are moving to the GOV.UK Education Record app, so they know what to expect on results day and where to find their results.
Audience: Students in England sitting GCSEs and A-levels, plus recent school leavers who follow study content and remember their own results day.
Message: The way you get your GCSE and A-level results is changing. Download the Education Record app and your results will be there, and stay there, when you need them.

What TapLab did

A government announcement reaches students faster when it comes from the people they already revise with. We cast StudyTok creators, among them tillystudytips, pcfgstudy, Dylan Brown and Lurkiii, whose followers are the students sitting these exams, and had them react to the change in their own words.

Every post went live on the same day, so the news arrived from several directions at once, and most creators framed the app as the thing they wish they had had on their own results day. The content ran on TikTok, tagged to GOV.UK.

Creative Strategy
Brand Awareness
Content Creation

Education Record app launch, January 2026

Inside the Department for Education campaign

116.0k

Impressions

5.2k

Engagements

Creators

01
Lurkiii
44.2k
Impressions
1.5k
Likes
38
Comments
02
Ruby | Degree Apprentice
23.4k
Impressions
1.1k
Likes
11
Comments
03
graciegetsitdone
14.4k
Impressions
471
Likes
21
Comments
04
tillystudytips
10.2k
Impressions
698
Likes
9
Comments

From the campaign report for the Education Record app launch, January 2026 flight. Creators listed by impressions.

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Department for Education campaign questions

What was the goal of the Department for Education campaign?

Make sixteen to eighteen year olds aware that GCSE and A-level results are moving to the GOV.UK Education Record app, so they know what to expect on results day and where to find their results.

Which platforms did the Department for Education campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Department for Education?

Creative Strategy, Brand Awareness, Content Creation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.