Adapt: a revision app, recommended by students who revise

Adapt wanted students to install its revision app before exams. Two micro-creators showed it inside their own study routine, one on YouTube and one on TikTok.

Platforms: YouTube, TikTok
Market: United Kingdom, United Arab Emirates

Adapt App campaign results

4000

YouTube Views

27,000

TikTok Views

Comments

1000+

Likes

Campaign totals across the creators' posts, as reported to Adapt App when the campaign closed.

The brief

Objective: The aim of the Adapt campaign was to drive installs of the app among UK students. Through creators who already make study content, the campaign set out to show how personalised revision plans and teacher-written practice questions save the time students spend hunting for materials.
Audience: GCSE and A-level students in the UK, with a secondary audience of students in the United Arab Emirates studying the UK curriculum.
Message: Everything you need to revise is already in one app, organised around your subjects and exam boards.

What TapLab did

This was a deliberately small campaign built on two micro-creators with engaged student audiences. Ahyan produced a YouTube mid-roll, placing Adapt in the middle of a video his viewers were already watching for study advice, while Joe made a TikTok walking through the app.

Both pieces were planned so the app appeared as a tool the creator uses rather than a sponsor read. We handled casting, creative direction and production, and supported the posts with paid distribution.

Paid Advertising
Influencer Marketing
Content Production

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Adapt App campaign questions

What was the goal of the Adapt App campaign?

The aim of the Adapt campaign was to drive installs of the app among UK students. Through creators who already make study content, the campaign set out to show how personalised revision plans and teacher-written practice questions save the time students spend hunting for materials.

What results did the Adapt App campaign get?

4000 YouTube Views, 27,000 TikTok Views, 45 Comments, 1000+ Likes.

Which platforms did the Adapt App campaign run on?

YouTube and TikTok. We cast and managed the UK creators.

What did TapLab do for Adapt App?

Paid Advertising, Influencer Marketing, Content Production. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.