Auto Trader: finding your first car, shown step by step

Auto Trader wanted first-time buyers to start their search on its platform. Rumman and a friend filmed a visual walkthrough of how easy that search is.

Platforms: TikTok
Market: United Kingdom

Auto Trader campaign results

2,000,000

Impressions

Comments

7302

Clicks

Campaign totals across the creators' posts, as reported to Auto Trader when the campaign closed.

The brief

Objective: The goal was to position Auto Trader as the first place young drivers look for their first car and to drive clicks through to the platform. Creator content was meant to show how simple the search is, from filters to shortlist, in a format that holds a young audience.
Audience: Seventeen to twenty-four year olds in the UK who have recently passed their test or are about to, and the parents helping them buy.
Message: Your first car is easier to find than you think, and Auto Trader is where to find it.

What TapLab did

We selected Rumman for his highly graphical editing style, which suits a product that is essentially a search tool. He and a friend built a piece around the real steps of finding a first car on Auto Trader, with the platform on screen throughout.

The content ran on TikTok and sent viewers straight to the search. We handled casting, the brief and the influencer partnership.

Influencer Marketing

Content from the Auto Trader campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Auto Trader campaign questions

What was the goal of the Auto Trader campaign?

The goal was to position Auto Trader as the first place young drivers look for their first car and to drive clicks through to the platform. Creator content was meant to show how simple the search is, from filters to shortlist, in a format that holds a young audience.

What results did the Auto Trader campaign get?

2,000,000 Impressions, 54 Comments, 7302 Clicks.

Which platforms did the Auto Trader campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Auto Trader?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.