Chicago Town Pizza: a hungry skit with a tagline

Chicago Town wanted its "Go To Town On It" line to land with a young audience. Harry made a comedic skit about hunger that the brand reposted on its own channels.

Platforms: TikTok
Market: United Kingdom

Chicago Town Pizza campaign results

4.8k

Organic Impressions

1.1M

Reach on Chicago's Platform

6.8k

Likes

Campaign totals across the creators' posts, as reported to Chicago Town Pizza when the campaign closed.

The brief

Objective: The goal was to drive brand awareness and engagement by promoting the Go To Town On It tagline and positioning Chicago Town Pizza as the go-to choice for a tasty, convenient meal. Creator content was chosen to make the tagline feel playful rather than corporate.
Audience: Sixteen to twenty-five year olds in the UK who buy frozen food on a budget, including students in shared houses.
Message: When the hunger hits, go to town on it.

What TapLab did

We collaborated with Harry on a comedic "hungry skit" that built to the pizza as the pay-off. His style is energetic and relatable, which fits a brand that already takes a fun approach to food.

The video was shared on Harry’s own channel and on Chicago Town’s platforms, which extended its reach beyond his followers. We handled the influencer partnership and the brand awareness plan.

Influencer Marketing
Brand Awareness

Content from the Chicago Town Pizza campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Chicago Town Pizza campaign questions

What was the goal of the Chicago Town Pizza campaign?

The goal was to drive brand awareness and engagement by promoting the Go To Town On It tagline and positioning Chicago Town Pizza as the go-to choice for a tasty, convenient meal. Creator content was chosen to make the tagline feel playful rather than corporate.

What results did the Chicago Town Pizza campaign get?

4.8k Organic Impressions, 1.1M Reach on Chicago's Platform, 6.8k Likes.

Which platforms did the Chicago Town Pizza campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Chicago Town Pizza?

Influencer Marketing, Brand Awareness. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.