CoppaFeel!: getting young people to check their chests
CoppaFeel! is the UK charity that teaches young people to check their chests. We put the October Challenge in front of a student audience through creators they already trust.
- Platforms
- TikTok
- Market
- United Kingdom
CoppaFeel! campaign results
49.8k
Impressions
340+
Likes
Charity Awareness
Campaign totals across the creators' posts, as reported to CoppaFeel! when the campaign closed.
The brief
- Objective
- The goal was to raise awareness of the October CoppaFeel! Challenge and encourage young people to take part. Through creators their audience listens to, the campaign aimed to build the habit of regular chest checking and start conversations about breast health that young people rarely have.
- Audience
- Sixteen to twenty-four year olds in the UK, of all genders, who follow study and lifestyle creators on TikTok.
- Message
- Checking your chest takes a minute, and doing it regularly is the point. Join the October Challenge and get your friends to join too.
What TapLab did
Jade and Hossein amplified the CoppaFeel! message on their TikTok channels with content that was informative, positive and accessible. Jade has worked with the charity regularly, and Hossein brought a young male voice to a subject usually aimed only at women.
Each creator encouraged participation in the October Challenge and showed how small daily actions add up. The campaign combined education and encouragement to help normalise chest checking among younger audiences.
- Influencer Marketing
- Charity Initiative
- Brand Awareness
October CoppaFeel! Challenge
Inside the CoppaFeel! campaign
49.8k
Impressions
340+
Likes
2
Assets
- 01
Jade
Regular CoppaFeel! collaborator
- 33.3k
- Avg impressions
- 234
- Likes
- 27
- Saves
- 02
Studyplate
Young male creator raising breast cancer awareness
- 16.5k
- Avg impressions
- 108
- Likes
- 5
- Saves
From the campaign report for the October CoppaFeel! Challenge flight, 2 assets. Creators listed by impressions.
Content from the CoppaFeel! campaign
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
CoppaFeel! campaign questions
What was the goal of the CoppaFeel! campaign?
The goal was to raise awareness of the October CoppaFeel! Challenge and encourage young people to take part. Through creators their audience listens to, the campaign aimed to build the habit of regular chest checking and start conversations about breast health that young people rarely have.
What results did the CoppaFeel! campaign get?
49.8k Impressions, 340+ Likes, Charity Awareness.
Which platforms did the CoppaFeel! campaign run on?
TikTok. We cast and managed the UK creators.
What did TapLab do for CoppaFeel!?
Influencer Marketing, Charity Initiative, Brand Awareness. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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