giffgaff: a student plan, shown by six student creators

giffgaff launched a student deal with a large data allowance for ten pounds a month. Six of our creators each made content about it for their own audience.

Platforms: TikTok
Market: United Kingdom

giffgaff campaign results

800,000

Total impressions

45%

Avg Engagement

3022

Total Saves

632

Total Shares

Campaign totals across the creators' posts, as reported to giffgaff when the campaign closed.

The brief

Objective: The objective was to showcase the new giffgaff student discount and get students to switch to the plan. By having several creators cover the same offer in their own styles, the campaign aimed to make the deal unavoidable in student feeds during the switching window.
Audience: University and college students in the UK aged seventeen to twenty-four paying for their own phone contract.
Message: Lots of data for ten pounds a month, with no contract to be stuck in.

What TapLab did

giffgaff partnered with Ollie, Salwa, Charlotte, Harry, Rafi and Kinaari from our roster. Each made content about the student promotion and encouraged their audience to join the plan, with the offer explained in their own words.

The spread of creators meant the same deal reached comedy, study and lifestyle audiences at once. We handled the negotiation, influencer marketing and affiliate tracking.

Negotiation
Influencer Marketing
Affiliate Marketing

Content from the giffgaff campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

giffgaff campaign questions

What was the goal of the giffgaff campaign?

The objective was to showcase the new giffgaff student discount and get students to switch to the plan. By having several creators cover the same offer in their own styles, the campaign aimed to make the deal unavoidable in student feeds during the switching window.

What results did the giffgaff campaign get?

800,000 Total impressions, 45% Avg Engagement, 3022 Total Saves, 632 Total Shares.

Which platforms did the giffgaff campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for giffgaff?

Negotiation, Influencer Marketing, Affiliate Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.