Loby: launching a flatmate app with organic reach and paid social

Loby is a newly launched app for finding flatmates. Our aim was user acquisition from a standing start: installs and traffic to the website and app at a cost that made sense.

Platforms: TikTok, Instagram
Market: United Kingdom

Loby campaign results

£0.78

Cost Per Install

1000+

Organic Installs

4,000,000

Impressions

Campaign totals across the creators' posts, as reported to Loby when the campaign closed.

The brief

Objective: The objective was to drive installs and traffic for Loby at launch and bring the cost of acquiring a user down. Hyper-viral organic content introduced the app to students looking for somewhere to live, and paid social on Meta and TikTok converted that attention into installs.
Audience: Students and young renters in the UK aged eighteen to twenty-six looking for a flatmate or a room.
Message: Finding a flatmate should feel like matching, not vetting strangers from a listings site.

What TapLab did

TapLab and Loby partnered to drive installs and traffic to the website and app. We used hyper-viral organic techniques to market Loby to students, then coupled that with Meta and TikTok ads to reduce the cost of acquisition.

Organic content proved what resonated and paid turned it into installs. We ran the performance marketing, paid social and organic social.

Performance Marketing
Paid-Social
Organic Social

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Loby campaign questions

What was the goal of the Loby campaign?

The objective was to drive installs and traffic for Loby at launch and bring the cost of acquiring a user down. Hyper-viral organic content introduced the app to students looking for somewhere to live, and paid social on Meta and TikTok converted that attention into installs.

What results did the Loby campaign get?

£0.78 Cost Per Install, 1000+ Organic Installs, 4,000,000 Impressions.

Which platforms did the Loby campaign run on?

TikTok and Instagram. We cast and managed the UK creators.

What did TapLab do for Loby?

Performance Marketing, Paid-Social, Organic Social. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.