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CASE STUDY
NationFried

NationFried

NationFried Campaign

NationFried is a campaign by Nationwide created to connect with students across the UK in a fun, memorable way during Freshers season. The initiative brought the brand directly to campuses, combining community spirit with free food, merch, and student essentials.

The goal was to build brand awareness among students and drive engagement and attendance at NationFried events across the country.

Key Results

491k

Views

1.3K

Likes

On-Site Awareness

Significant brand awareness on-site for the student community!

Our Strategy

NationFried hit the road, visiting Cardiff, Manchester, and Glasgow in the new NationFried truck, and set up a NationFried Café in London, where students could kick-start their day with a free breakfast on campus. TapLab creators Ubayy and Abi joined the movement in London and Cardiff, creating authentic, on-the-ground content to capture the excitement, giveaways, and student energy. Their participation helped boost awareness and footfall, showing the campaign’s vibrant, community-driven spirit.

Featured Content

Services Provided

Influencer MarketingBrand AwarenessOn-Campus Activation

Territories Reached

Cardiff
London
United Kingdom

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