TapLab
NationFried Campaign
NationFried is a campaign by Nationwide created to connect with students across the UK in a fun, memorable way during Freshers season. The initiative brought the brand directly to campuses, combining community spirit with free food, merch, and student essentials.
The goal was to build brand awareness among students and drive engagement and attendance at NationFried events across the country.
Views
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Significant brand awareness on-site for the student community!
NationFried hit the road, visiting Cardiff, Manchester, and Glasgow in the new NationFried truck, and set up a NationFried Café in London, where students could kick-start their day with a free breakfast on campus. TapLab creators Ubayy and Abi joined the movement in London and Cardiff, creating authentic, on-the-ground content to capture the excitement, giveaways, and student energy. Their participation helped boost awareness and footfall, showing the campaign’s vibrant, community-driven spirit.
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