NationFried: Nationwide on campus, covered from the queue

NationFried was Nationwide’s Freshers activation: a truck, a café and free breakfasts on campus. Our creators were there in London and Cardiff to capture it for students who were not.

Platforms: TikTok
Market: Cardiff, London, United Kingdom

NationFried campaign results

491k

Views

1.3K

Likes

On-Site Awareness

Significant brand awareness on-site for the student community!

Campaign totals across the creators' posts, as reported to NationFried when the campaign closed.

The brief

Objective: The goal was to build brand awareness for Nationwide among students and drive engagement and attendance at NationFried events across the country. On-the-ground creator content was meant to show the energy of the activation and send students to the next stop.
Audience: First-year and returning university students in London, Cardiff, Manchester and Glasgow during Freshers season.
Message: Free breakfast, free merch and a good start to the day, courtesy of Nationwide. Come and find the truck.

What TapLab did

NationFried hit the road, visiting Cardiff, Manchester and Glasgow in the NationFried truck, and set up a NationFried Café in London where students could start their day with a free breakfast on campus.

TapLab creators Ubayy and Abi joined the activation in London and Cardiff, creating on-the-ground content that captured the giveaways and the student energy. Their coverage helped boost awareness and footfall. We handled influencer marketing and the on-campus activation content.

Influencer Marketing
Brand Awareness
On-Campus Activation

Content from the NationFried campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

NationFried campaign questions

What was the goal of the NationFried campaign?

The goal was to build brand awareness for Nationwide among students and drive engagement and attendance at NationFried events across the country. On-the-ground creator content was meant to show the energy of the activation and send students to the next stop.

What results did the NationFried campaign get?

491k Views, 1.3K Likes, On-Site Awareness Significant brand awareness on-site for the student community!.

Which platforms did the NationFried campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for NationFried?

Influencer Marketing, Brand Awareness, On-Campus Activation. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.