Nebo: AI note-taking, shown by four study creators

Nebo wanted students to download its note-taking app and use it in class. Four of our biggest study creators showed it inside a lecture and a revision session, across two campaigns.

Platforms: TikTok
Market: United Kingdom

Nebo campaign results

2,000,000

Total impressions

25,000

Likes

5,000

Saves

Campaign totals across the creators' posts, as reported to Nebo when the campaign closed.

The brief

Objective: The goal was to encourage students to download Nebo for note-taking. By placing it with study creators, the campaign aimed to present Nebo as a study tool that uses AI to make notes in class quicker and tidier, rather than as another app to learn.
Audience: University and sixth-form students in the UK aged sixteen to twenty-four who take notes on a tablet or laptop.
Message: Write the way you already do and let Nebo turn it into clean, searchable notes.

What TapLab did

Nebo worked with Ken, Bilan, Vira and Ishaan on two occasions. The content had to be completely organic, so each creator showed Nebo in the setting their audience knows them for: the lecture, the library, the night before a deadline.

Four of our biggest study creators were chosen so the app reached the core of the student study audience. We handled the influencer marketing.

Influencer Marketing

Content from the Nebo campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Nebo campaign questions

What was the goal of the Nebo campaign?

The goal was to encourage students to download Nebo for note-taking. By placing it with study creators, the campaign aimed to present Nebo as a study tool that uses AI to make notes in class quicker and tidier, rather than as another app to learn.

What results did the Nebo campaign get?

2,000,000 Total impressions, 25,000 Likes, 5,000 Saves.

Which platforms did the Nebo campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Nebo?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.