Printify: a print-on-demand business, told by someone who built one

Printify wanted young entrepreneurs to start selling custom products with it. Ishaan had already done exactly that, so he told his own story and showed how others could follow it.

Platforms: TikTok
Market: United Kingdom

Printify campaign results

140,000

Total impressions

12,000

Likes

1232

Saves

Campaign totals across the creators' posts, as reported to Printify when the campaign closed.

The brief

Objective: The aim was to raise awareness of Printify among young people interested in starting an online business and to get them to open an account. A creator who had earned real money with the platform could show the path from idea to first sale credibly.
Audience: Sixteen to twenty-five year olds in the UK looking for a side hustle or their first online business.
Message: Design it, list it, and Printify handles the printing and shipping when it sells.

What TapLab did

Ishaan was chosen for his entrepreneurship content. He made two videos: the first telling his own story of what he earned with Printify, the second a practical walkthrough of how others could do the same.

The honest, numbers-first style suited an audience that is sceptical of side-hustle promises. We handled negotiation and creative strategy.

Negotiation
Creative Strategy

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Printify campaign questions

What was the goal of the Printify campaign?

The aim was to raise awareness of Printify among young people interested in starting an online business and to get them to open an account. A creator who had earned real money with the platform could show the path from idea to first sale credibly.

What results did the Printify campaign get?

140,000 Total impressions, 12,000 Likes, 1232 Saves.

Which platforms did the Printify campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Printify?

Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.