PureGym: no more lonely gym sessions

PureGym wanted more young people walking through its doors. Faizah filmed at her local PureGym to show that the first session is less intimidating than it looks.

Platforms: TikTok
Market: United Kingdom

PureGym campaign results

800,000

Impressions

6000

Clicks

3000

Saves

Campaign totals across the creators' posts, as reported to PureGym when the campaign closed.

The brief

Objective: The aim was to capture Gen Z’s interest and show them why they should join their local PureGym, with a focus on removing the intimidation that stops people starting. Creator content from inside a real gym was meant to make the first visit feel ordinary.
Audience: Sixteen to twenty-four year olds in the UK who want to start the gym but feel unsure about it.
Message: Everyone in here started somewhere. Your local PureGym is open whenever you are ready.

What TapLab did

Faizah was tasked with creating content at her local PureGym. The brief was to inspire and empower Gen Z to sign up and banish gym intimidation for good, so the video showed the gym as it is on a normal day rather than a highlight reel.

Her audience trusts her on fitness and student life, which made the encouragement land. We handled the influencer partnership.

Influencer Marketing

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

PureGym campaign questions

What was the goal of the PureGym campaign?

The aim was to capture Gen Z’s interest and show them why they should join their local PureGym, with a focus on removing the intimidation that stops people starting. Creator content from inside a real gym was meant to make the first visit feel ordinary.

What results did the PureGym campaign get?

800,000 Impressions, 6000 Clicks, 3000 Saves.

Which platforms did the PureGym campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for PureGym?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.