RateMyApprenticeship, recommended by two apprentices

RateMyApprenticeship wanted to reach students weighing up a degree apprenticeship. Amanda and Amy, both apprentices who already give that advice, were the obvious fit.

Platforms: TikTok
Market: United Kingdom

Rate My Apprenticeship campaign results

223,000

Views

7000

Likes

12%

Engagement Rate

Campaign totals across the creators' posts, as reported to Rate My Apprenticeship when the campaign closed.

The brief

Objective: The goal was to raise awareness of RateMyApprenticeship among students considering a degree apprenticeship and send them to the platform to research employers and apply. Creators who are apprentices themselves were meant to make the advice feel first-hand.
Audience: Sixth-form and college students in the UK aged sixteen to nineteen considering an apprenticeship instead of, or alongside, university.
Message: Hear from people who did the apprenticeship before you apply for it.

What TapLab did

RateMyApprenticeship worked with two of our apprentice creators, Amanda and Amy, who are known for advising aspiring degree apprentices. Both already answer the questions the platform exists to answer.

We leveraged two of our best-performing creators in that niche and kept the content in their usual advice format. We handled the influencer partnership.

Influencer Marketing

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Rate My Apprenticeship campaign questions

What was the goal of the Rate My Apprenticeship campaign?

The goal was to raise awareness of RateMyApprenticeship among students considering a degree apprenticeship and send them to the platform to research employers and apply. Creators who are apprentices themselves were meant to make the advice feel first-hand.

What results did the Rate My Apprenticeship campaign get?

223,000 Views, 7000 Likes, 12% Engagement Rate.

Which platforms did the Rate My Apprenticeship campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for Rate My Apprenticeship?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.