Rubicon Raw, placed inside the student day
Rubicon wanted Rubicon Raw known among students as the energy drink for long study sessions. Two of our creators made it part of their day on camera, month after month.
- Platforms
- TikTok, Instagram
- Market
- United Kingdom
Rubicon Raw campaign results
6,500,000
Total impressions
100%
Positive Brand Sentiment
9,400
Total Shares
Campaign totals across the creators' posts, as reported to Rubicon Raw when the campaign closed.
The brief
- Objective
- Introduce Rubicon Raw to students as a healthier energy drink for staying focused through lectures, study sessions and busy days on campus.
- Audience
- University and college students aged eighteen to twenty-five, with young professionals looking for an alternative to traditional energy drinks as a second group.
- Message
- Natural energy for keeping up with student life, without the trade-off.
What TapLab did
Revishaan and Bilan made content about their own student days and how Rubicon Raw fits into them: the library session, the walk between lectures, the late deadline. The product appears as a casual but regular part of the routine, which is how a drink actually gets adopted.
Content was spaced out monthly rather than landing all at once, so the brand kept showing up in the feed through the term. The strongest videos were then pushed through paid ads.
- Negotiation
- Creative Strategy
Who ran this campaign
We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.
Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio
Rubicon Raw campaign questions
What was the goal of the Rubicon Raw campaign?
Introduce Rubicon Raw to students as a healthier energy drink for staying focused through lectures, study sessions and busy days on campus.
What results did the Rubicon Raw campaign get?
6,500,000 Total impressions, 100% Positive Brand Sentiment, 9,400 Total Shares.
Which platforms did the Rubicon Raw campaign run on?
TikTok and Instagram. We cast and managed the UK creators.
What did TapLab do for Rubicon Raw?
Negotiation, Creative Strategy. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.
Can TapLab run a campaign like this for my brand?
Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.
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