TEMU: a sixth-form study haul

TEMU wanted students to see the kind of budget-friendly academic products it sells. Lola unboxed everything she bought for sixth form and showed what each thing was for.

Platforms: TikTok
Market: United Kingdom

TEMU campaign results

29,000

Total impressions

39%

Avg Engagement

192

Total Saves

328

Total Shares

Campaign totals across the creators' posts, as reported to TEMU when the campaign closed.

The brief

Objective: The aim was to show students the types of academic and budget-friendly products they can buy through TEMU and encourage them to shop there for the new term. A haul from a creator the same age made the range and the prices concrete.
Audience: Sixth-form and college students in the UK aged sixteen to eighteen shopping for stationery and study kit on a budget.
Message: Everything you need for sixth form, for less than you expected.

What TapLab did

Lola created an unboxing video showcasing all the products she bought on TEMU for her studies and sixth form, talking through what she would use each one for.

The haul format is native to her channel, so the content read as a normal video with a sponsor rather than an advert. We handled the influencer partnership.

Influencer Marketing

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

TEMU campaign questions

What was the goal of the TEMU campaign?

The aim was to show students the types of academic and budget-friendly products they can buy through TEMU and encourage them to shop there for the new term. A haul from a creator the same age made the range and the prices concrete.

What results did the TEMU campaign get?

29,000 Total impressions, 39% Avg Engagement, 192 Total Saves, 328 Total Shares.

Which platforms did the TEMU campaign run on?

TikTok. We cast and managed the UK creators.

What did TapLab do for TEMU?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.