Three x Gogglebox: Duck and Scroll, acted out

Three sponsors Gogglebox and wanted people to know it. The hook was "Duck and Scroll", the thing everyone does when an awkward scene comes on, and Harry acted it out.

Platforms: TikTok, Instagram
Market: United Kingdom, USA

Three x Gogglebox campaign results

1,400,000

Total impressions (TikTok and IG)

136

Likes

100%

Client Satisfaction

Campaign totals across the creators' posts, as reported to Three x Gogglebox when the campaign closed.

The brief

Objective: The goal was to raise awareness of Three’s sponsorship of Gogglebox and of the Duck and Scroll idea, looking at your phone to avoid an awkward scene. Comedy creator content was meant to make the sponsorship memorable to a young audience that does not watch the ad breaks.
Audience: Eighteen to thirty year olds in the UK who watch Gogglebox clips on social media more than the broadcast.
Message: When it gets awkward, duck and scroll, on Three.

What TapLab did

We used Harry, one of our comedy creators, to make content of himself pretending to Duck and Scroll when an awkward scene comes on, while sipping from a Three-branded mug.

The joke relies on a behaviour everyone recognises, which made the sponsorship message easy to carry. The content ran on TikTok and Instagram. We handled the influencer partnership.

Influencer Marketing

Content from the Three x Gogglebox campaign

Who ran this campaign

We are TapLab, a London creator marketing agency. Ishaan Bhimjiyani founded it after building his own audience as an education creator. We run campaigns as the brand's influencer marketing wing. We cast from the UK student and education creators we manage and from the wider network we reach out to. Every creator on our roster has a public profile. You can also meet the team.

Our founder in the press: The Tab, London Now, NetInfluencer, ConvertX Radio

Three x Gogglebox campaign questions

What was the goal of the Three x Gogglebox campaign?

The goal was to raise awareness of Three’s sponsorship of Gogglebox and of the Duck and Scroll idea, looking at your phone to avoid an awkward scene. Comedy creator content was meant to make the sponsorship memorable to a young audience that does not watch the ad breaks.

What results did the Three x Gogglebox campaign get?

1,400,000 Total impressions (TikTok and IG), 136 Likes, 100% Client Satisfaction.

Which platforms did the Three x Gogglebox campaign run on?

TikTok and Instagram. We cast and managed the UK creators.

What did TapLab do for Three x Gogglebox?

Influencer Marketing. We cast UK creators from our roster and our wider network, and we managed the work from brief to final post.

Can TapLab run a campaign like this for my brand?

Yes. Send the product, the audience and rough timing through the form on this page and we will reply with creators and a plan.